 KARO DESIGN GROUP
The Innovation Alberta logo is a product of the creative
minds at Karo in Calgary.
 Founded in 1971 and 1976 respectively, Karo
Design Vancouver Inc and Karo Design Calgary Inc. are independent corporations
that share a common
brand and approach to the use of design as a strategic business-building
tool.
Both companies are privately owned and operated by shareholders
who are active in the business. The Karo brand and other intellectual
property
is controlled and maintained through a joint venture corporation known
as Karo Group Inc.
In all we have a combined staff of more than 60 highly
skilled employees working in four major design disciplines – Communication
Design, Environmental Design, Interactive Design and Product Design. WHAT WE DO
We
believe that in today’s crowded marketplace design is often
the one thing that can distinguish one product or service from another.
By understanding the needs and desires of the end user we can add value
to our client’s brands through the strategic use of design.
Our
proven design methodology is based on our 30 years of success in the
market. Our phased approach ensures we have identified customer needs,
understood client expectations, tactically development and implemented
strategies and a managed the project with a high degree of accountability.
In
short, we design competitive advantage by creating positive user experiences
for our clients’ products and services. In doing so we help ensure
their brands have a meaningful connection to the people who use them. HOW
WE DO IT
In simple terms brands can be understood by analyzing - who a
company is, what they do and the style with which they do it. Our guiding
principle
at Karo is to exceed our clients’ expectations every time.
We believe
you will find us to be highly strategic in our thinking, and exceptionally
creative in our execution. We endeavour to be engaging
in our relationships and mindful of the need for our recommendations
to yield measurable results. Our team strives for excellence in everything
we do and are passionate about design as a means of delivering competitive
advantage to our clients. 25 YEARS OF AWARD WINNING DESIGN WORK FROM KARO
Karo has achieved 25 years
of successful business operations in Alberta. We have won numerous
local, national and international awards for our
work. We have a track record of designing work that helps our clients
achieve. their business goals and develop a competitive advantage.
In an industry full of change we have been able to maintain many long
term
clients and employees. DESIGNING COMPETITIVE ADVANTAGE
To quote internationally renowned business
consultant Tom Peters - "...design
is possibly the number one differentiator in an overcrowded marketplace".
The
strategic use of design enhances brand value and increases the competitive
advantage of your brand in the market. Karo takes a customer driven
approach based on a time proven methodology to develop design solutions
based
on better connecting the user to the brand experience.
New products and
new ideas must be put forth in a way that end users can clearly see
the advantage of the technology or science in enhancing
their life or work. The messages need to be clear, concise, confident,
trustworthy and credible - thus the need for a strong brand identifier
and brand position in the market.
Think of it this way. Strong innovation
and strong science need to represented in the market through equally
strong design. KARO PARTNERS WITH INNOVATION
ALBERTA
Karo was pleased to develop the visual identity for Innovation
Alberta as our corporate contribution to this important initiative.
We hope
the identity will serve the organization well for many years to come. TO CONTACT
KARO
Website: www.karo.com
Email: chris@karo.com
Karo Design Calgary Inc.
500 - 1000, 5th Ave. SW
Calgary, Alberta
T2P 4T9
President: Chris Bedford
Telephone: (403) 266-4094
Fax: (403) 269-1140
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